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If you do not have an in-house development team, account for the costs involved with outsourcing development. Can your existing resources work, or will you hire new people to pave the way for better performance? Next, assess the resources that will take you there. Is launching new products the way to achieve your goals, or can a price increase aid this growth? Then move on to the next step of picking the products or services that will help you meet these goals. Depending on your timeframe, you can decide which goals are achievable in the short-term (quarterly) or long-term (annual). What do you need to achieve to make this marketing activity a success? Do you want more leads, sales, or brand awareness? Based on your end goals, then decide how you will achieve them.įor example, sales can be an outcome of short-term aggressive sales tactics or carefully planned content marketing over a set period. Plan your marketing calendar with the end goal. You can track accountability with the marketing calendar at your disposal. It also allows the team to voice their opinion, nurturing a healthy work environment.Īnother reason to have a marketing calendar is that most activities will have an overlap of teams. Pre-planned activities give your team the confidence to execute the plans.

Another benefit is that you no longer rely on ad hoc ideas or inspiration to educate and inform your users. This makes it easy to track the events as they happen.

These events are often planned at the start of the year, including a quarter and month plan. And because your team follows the marketing calendar, there are fewer hiccups as you accommodate several events and activities involving your audience. This keeps you a step ahead in preparing the right kind of campaigns that resonate with your audience.

It lets you align your marketing goals with your marketing campaigns.Īmong many things, one benefit is it helps centralize strategy so different marketing teams can execute their campaigns efficiently and in sync. A marketing calendar puts all your marketing activities together, so it is easy to plan, organize, and execute your marketing campaigns.